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What to Do If the Market Declines

March 20, 2025

Market downturns are an inevitable part of investing. While they can be unsettling, understanding how to navigate them strategically can help protect your portfolio and even uncover new opportunities for growth. Here are six key steps to take when the market declines.

1. Review Your Investments

During a downturn, panic selling can lead to significant financial losses. Instead of making impulsive decisions, review your investment portfolio and consider why you invested in certain assets in the first place. Are the fundamentals of the companies you own still strong? If so, short-term market fluctuations may not be a cause for concern. According to a study by J.P. Morgan Asset Management, the best and worst trading days often occur close together, meaning selling at the wrong time can lock in losses and forgo potential rebounds (J.P. Morgan, 2023).

2. Diversification Matters

A well-diversified portfolio can help mitigate risk during market downturns. Spreading investments across various asset classes—such as stocks, bonds, real estate, and alternative investments—reduces the impact of a decline in any single sector. According to Vanguard, portfolios with a mix of stocks and bonds historically have shown greater stability during market declines compared to portfolios heavily concentrated in equities alone (Vanguard, 2022).

3. Consider Buying the Dip

Market downturns often present buying opportunities for long-term investors. If you have cash available, purchasing high-quality stocks at a discount can strengthen your portfolio over time. One approach is dollar-cost averaging, which involves investing a fixed amount at regular intervals, reducing the impact of short-term volatility. Research by Charles Schwab found that investors who continued regular investments during downturns achieved higher long-term returns than those who stopped investing altogether (Schwab, 2023).

4. Seek Professional Guidance

If market volatility causes uncertainty, consulting a financial advisor can provide valuable insights. Professionals can help align your investment strategy with your long-term financial goals, ensuring that emotional reactions do not lead to costly mistakes. A survey by the Certified Financial Planner Board of Standards found that individuals who worked with a financial professional reported greater confidence in their investment decisions during market downturns.

5. Stay Focused on the Long-Term

Stock market declines are a normal part of investing. Selling during a downturn locks in losses, while history shows that markets tend to recover over time. For instance, during the COVID-19 crash in 2020, the S&P 500 lost over 30% in a matter of weeks, but fully recovered within six months (Morningstar, 2021). Staying invested and maintaining a long-term perspective can help you avoid making costly errors.

6. Leverage Tax Advantages

Market downturns can provide opportunities for strategic tax planning. One common strategy is a Roth IRA conversion, which involves transferring assets from a traditional IRA to a Roth IRA while the market is down. Since the asset value is lower, you pay taxes on a reduced amount, allowing for potential tax-free growth when the market rebounds. According to Insurance NewsNet, Roth conversions during downturns can significantly enhance long-term tax efficiency (Insurance NewsNet, 2025). This may not always be the case and is best to speak with a tax professional about.

In A Nutshell

While market declines can be stressful, they also provide opportunities for disciplined investors. By reviewing your investments, diversifying your portfolio, capitalizing on discounted assets, consulting a financial professional, maintaining a long-term outlook, and leveraging tax strategies, you can navigate market volatility with confidence. History has shown that investors who stay the course and make informed decisions are often rewarded in the long run.

Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. The information provided is based on our general understanding of the subject matter discussed and is for informational purposes only.

This material is intended for general use. By providing this content Park Avenue Securities LLC and your financial representative are not undertaking to provide investment advice or make a recommendation for a specific individual or situation, or to otherwise act in a fiduciary capacity.